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Reporting
Automated reporting is the secret to stress-free client relations
Client reporting shouldn’t be a time-consuming headache. Yet, for most agencies, it is. The good news? Automation can fix it.
Fix common data challenges with marketing agency reporting tools
If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s
Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating your
Marketing
Why brand consistency drives growth
How long do you really stop and engage with an ad? Generally, people don’t spend more than a few seconds
15 best marketing campaigns according to Funnel
Creating a standout marketing campaign is no easy feat, especially in a world where consumers are constantly bombarded with ads.
Digital marketing sucks
Editor’s Note: The views expressed in this article are those of the author and do not necessarily reflect the official
Trends & News
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
8 marketing predictions for 2025
Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and
5 tips to create great LinkedIn videos
When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is
Measurement
How to do MMM analysis with regression
A while back, I was in a meeting with a marketing team, a sales lead and the CFO. They were
Marketing measurement lessons learned and what to expect in 2025
2025 will be the year marketing teams either master measurement or fall behind. With a greater focus on marketing mix
Behind the metrics with Tim Kreienkamp
Reliable data doesn’t just happen. It takes real expertise to vet and curate data, clean inconsistencies and ensure every report
Data
Stop babysitting data pipelines and get ETL automation
Marketing data is often fragmented, inconsistent and constantly changing. Your marketing team pulls data from multiple platforms, each with different
6 costly marketing data integration challenges (and how to fix them)
You’re deep in a report, five tabs open and none of the numbers line up. Was it the API update?
Marketing decision-making fatigue comes from too much dumb data
The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If